Web Leads, Print Pubs Improve Environmental Impact

Web Leads, Print Pubs Improve Environmental Impact
by Mark Glaser
from pbs.org/mediashift

If you’ve grown tired of answering the question, “paper or plastic?” you can now consider another nagging environmental question when choosing your news source: “Online or print?”

Environmental critics have decried “dead-tree media” for decades, saying that print publications rely on clear-cutting forests, energy produced to run paper mills, and gasoline used to deliver publications to each doorstep.While print publishers have started to look at recycled paper content and other environmentally friendly practices, the web remains a more eco-friendly choice for information consumers who care about their carbon footprint.

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